20+ Tips for Creating a Standout LinkedIn Profile
Ever wondered why some people on LinkedIn seem to attract opportunities without even trying? You tap on their profile and boom! Everything feels polished, intentional, and memorable.
Meanwhile, your own profile?
Well, it might still sound like a polite resume, trying to behave online.
But the reality is that your LinkedIn profile is not a resume posted online to perform on your behalf.
It is your first impression in a world where recruiters decide in seconds whether to reach out or keep scrolling.
And in a job market that’s more competitive than ever, blending in is the fastest way to be forgotten.
So the fun part is creating a standout LinkedIn profile is not rocket science. It just needs clarity, creativity, and a sprinkle of strategy.
Ready to transform your profile into a magnet for views, messages, and opportunities you didn’t even know existed with the tips for creating a standout LinkedIn profile?
Let’s begin.
Why following the tips to make a strong LinkedIn profile actually matters
Think of LinkedIn as more than just a place to list jobs and skills. It is your personal brand in action. Every section, every word, every image contributes to the story you are telling.
Recruiters, clients, and collaborators form an impression in seconds, sometimes before they even read your resume.
A strong profile does three things:
- It grabs attention and makes people stop scrolling.
- It shows your credibility, and you are active in your field.
- Whether it is a job offer, collaboration, or speaking opportunity, the right profile attracts the right people.
In short, your LinkedIn profile can either be a digital wallflower or a career magnet with these tips for creating a standout LinkedIn profile.
The difference?
How you present yourself.
Pro tip: LinkedIn profile writers Dubai can take your profile to another level.
1. Start with a killer profile photo
Your profile photo is the one thing that makes the first impression on visitors. Use a clear, high-resolution image with a friendly, professional vibe.
Smile to look polite (and not scare the recruiters), dress appropriately for your industry, and ensure your face is the focus.
Profiles with photos get 21x more profile views than those without.
2. Use a professional banner
Your banner is prime real estate. Instead of leaving it blank, showcase your personal brand, your work, or something relevant to your niche. Think of it as the background to your story.
3. Craft a headline that pops
Highlight your expertise, unique value, or what you help others achieve in your headline section.
Your headline doesn’t have to be just your job title.
For example, “helping startups grow through data-driven marketing strategies | speaker and mentor.”
4. Write a compelling about section
Tell your story. Share your journey, skills, and what you bring to the table. Keep it personal yet professional, and ensure you write in a first-person tone.
- Highlight key achievements
Recruiters don’t want to know things you did in your last company. They want to know how you did it. Show results.
- Include metrics, awards, or projects.
- Numbers speak louder than words.
For example, “Increased engagement by 200% in 6 months” sounds way stronger than “managed social media.”
6. Optimise for keywords
Recruiters search for talent using keywords.
Include:
- relevant skills,
- tools,
- And industry terms throughout your profile.
This boosts your chances of showing up in searches.
7. Customise your LinkedIn URL
Make your profile easy to share. Instead of a random string of numbers, customise it to something like Linkedin.com/in/yourname. It looks professional and is easier to remember.
8. Showcase your skills
List skills that are both relevant and marketable as candidates do in their CV writings. Prioritise those most important to your current goals. Aim for 10-15 core skills and keep them updated.
9. Get endorsements
Ask colleagues, mentors, or clients to endorse your skills. Endorsements build credibility and reinforce your expertise.
10. Request thoughtful recommendations
A strong recommendation can make a huge difference. Ask fellow workers who have worked closely with you to highlight your strengths and accomplishments.
11. Add multimedia
Bring your profile to life with images, presentations, videos, or documents. Visuals make your profile engaging and show off your work while attracting people.
12. Be active and engaging
Active profiles get more views and connections.
- Post regularly,
- comment thoughtfully,
- And share relevant content.
13. Join groups and communities
Stay active in industry groups. Networking in groups can increase visibility and showcase your expertise.
14. Follow industry leaders
Following key people or companies shows you are active, engaged, and up to date with trends. It also helps you stay in the loop for opportunities.
15. Use open to work strategically
If you are job hunting, activate the Open to Work feature on your profile photo.
Secret tip: You can attract recruiters while keeping it discreet from your current employer.
16. Highlight volunteer work
These can make you stand out beyond your professional experience,
- Showcasing volunteer roles demonstrates values,
- Leadership,
- And social responsibility.
17. Include certifications and courses
Certifications signal commitment to growth and learning.
- Add certifications,
- online courses,
- And licenses relevant to your field.
18. Add projects
Include key projects with descriptions, roles, and outcomes. This shows your practical experience and results.
19. Use articles and LinkedIn publishing
Publishing content establishes thought leadership and attracts attention from fellow workers and recruiters.
Write or share articles in your area of expertise.
20. Keep your profile updated
A profile should not be static. Update it regularly with new roles, skills, or accomplishments. Fresh content signals you are active and growing.
21. Optimise for mobile
Most users view profiles on mobile devices. Look at how your profile appears on mobile, ensuring photos, headlines, and summaries display properly.
22. Show personality
Add a touch of personal flair. Maybe a hobby, interest, or unique trait. It humanises your profile while keeping it professional.
LinkedIn profile optimisation quick-glance table
| Weak Profile | Strong Profile |
| No photo or casual selfie | Clear, professional headshot |
| Default banner | Custom, branded banner |
| Only job title in headline | Value-driven, keyword-rich headline |
| Generic About section | Storytelling, first-person, engaging |
| Lists duties | Highlight achievements with numbers |
| Few or no skills | Relevant, updated skills |
| Low activity | Regular posting + engagement |
| No recommendations | Strong, specific recommendations |
Conclusion
Your LinkedIn profile is your personal brand, your career story, and your first impression all rolled into one.
With the right tips for creating a standout LinkedIn profile, a touch of creativity, and a bit of consistency, you can transform it from a plain profile into a powerful opportunity magnet.
Whether you are job hunting, building a network, or strengthening your professional presence, these tips help you show up with clarity, confidence, and impact.
Remember, the goal is not to look perfect, but to look authentic, intentional, and unforgettable.